International Business Negotiation (Second Edition)

Author: Liu Yuan, Editor-in-Chief
Publisher:
Publish Date: 2006-03-17
Features: With China entering the WTO transition period, international business negotiations have become one of the primary ways for China to interact and communicate with other countries in the world. Negotiation is both a science and an art. Building upon the crystallization of human wisdom, it incorporates the essence of knowledge from multiple disciplines such as psychology, management, economics, history, sociology, and even teaching. Based on the previous edition, this book incorporates new content related to psychology, game theory, and other disciplines that influence people's negotiation concepts, in response to the new changes, characteristics of the domestic and international situations, and suggestions and expectations from readers. Additionally, a large number of well-known successful negotiation cases from both China and abroad have been adjusted. This book combines theory and practice, covering successful negotiation cases from both China and abroad, making it suitable as a textbook for undergraduate and graduate students in public relations, public management, enterprise management, and related fields in higher education. It can also serve as a reference book for enterprises, organizations, and groups to train senior negotiation talents.