[Cheating] ---- Marketers are all story tellers

Author: Wu Yanni
Publisher:
Publish Date: 2006-02-23
Features: This book begins by engaging readers with 10 vivid "marketing tricks" at the start. It then explains from the perspective of consumer psychology why storytelling is a preferred choice for marketing experts to "deceive" and "torment" customers. Following this, it provides guidance on how to craft stories and how to tell them effectively like a marketing expert, while also listing 5 common "tricks" used in modern marketing.