IF Law -- The Art of Heartfelt Communication

Author: Luo Yi
Publisher:
Publish Date: 2006-10-01
Features: Believe me, you can also have a conversation with the right strategy, be smooth in public relations, and remain calm at the negotiation table. You will understand how to strike at the heart precisely, be good at identifying the weak points of others, and make others willingly serve you, turning enemies into friends and crises into opportunities. All of this will become a reality as long as you also learn to use the secret weapon of American public relations and negotiation experts: the "IF Law." All the above assumptions will come true. The content introduced in this book is this secret weapon of the negotiation expert. Negotiation is the foundation of public relations and speaking skills. Once you learn the techniques and strategies of negotiation, you naturally understand how to engage in public relations or persuade others. Every moment of life requires negotiation. The real world is your negotiation table. As a boss, you constantly negotiate with employees and clients; as parents, you negotiate with your children; as a husband, you negotiate with your wife; as a businessperson, you negotiate with your opponents; even when dating, you must negotiate with your partner. Additionally, you may need to negotiate with creditors or debtors, or with anyone who has a vested interest in you. Sometimes, you must negotiate with large organizations or companies, or use negotiation to resolve various conflicts and crises. However, whether you can turn a big problem into a small one or turn a crisis into an opportunity depends on your ability to strike at the heart. From this perspective, whether you understand "striking at the heart speaking" determines the success or failure of your life. In this realistic society, everyone has their own inner needs, and most people do not want others to know their needs. In fact, these unknown needs are their weak points. If you can strike at their weak points, you can make them fully convinced. Otherwise, relying solely on loud voices or persistent, manipulative arguments does not qualify you as a "master of speaking" or a "master of negotiation." This book introduces a "striking at the heart speaking system" from American experts that has been used for a long time but remains unknown: the "IF Law." The United States is a country that entered the battlefield of commerce early, and their knowledge and skills in speechmaking, persuasion, public relations, and negotiation have long accumulated systematic theories. Among them, the "IF Law" is the best tool used by many public relations experts to persuade others or win negotiations. So, what exactly is the "IF Law"? Why can the "IF Law" enable countless public relations or negotiation experts to remain invincible? This book will use clear and accessible introductions and case studies to answer all your questions. The content includes: What is the "IF" Law, case studies of applying the "IF Law," practical strategies for extending the "IF Law," stories and insights implied by the "IF Law," etc.