Managerial Economics

Author: Li Baoshan
Publisher:
Publish Date: 2004-01-01
Features: This book takes the integration of the three fundamental decision-making links required by the market economy for enterprises—market demand, low cost, and timely production—as its platform, with the main goal of achieving customer satisfaction and corporate profitability. It introduces the underlying economic principles in a step-by-step manner, emphasizing key points. At the same time, it briefly introduces the new rules of the new economy in line with the times, aiming to enhance the rational thinking and innovative capabilities of enterprises in formulating new strategies. Guided by the spirit of "taking the lead, learning from others, integrating and refining, and forging one's own path," the cases in this book are primarily selected from experience summaries of national-level enterprise management innovation awards in recent years, providing readers with an accessible and practical textbook on economic theory.
Management economics is a branch of applied economics, serving as a bridge between economic theory and business management decisions. It can be considered an application of certain aspects of microeconomics, including risk, demand, production, cost, pricing, and market structure. Understanding these principles helps establish a rational decision-making framework and provides an analytical basis for managerial decisions. Developing a socialist market economy is an innovative socio-economic systematic project. The shift from execution-oriented management under traditional planned economies to autonomous decision-making under market economies has placed higher demands on corporate leaders. In the face of increasingly fierce international competition and a dynamic environment, an enterprise's ability to remain invincible depends not only on the quantity of resources but more on the scientific level of resource allocation.
This book takes the integration of the three fundamental decision-making links required by the market economy for enterprises—market demand, low cost, and timely production—as its platform, with the main goal of achieving customer satisfaction and corporate profitability. It introduces the underlying economic principles in a step-by-step manner, emphasizing key points. At the same time, it briefly introduces the new rules of the new economy in line with the times, aiming to enhance the rational thinking and innovative capabilities of enterprises in formulating new strategies. Guided by the spirit of "taking the lead, learning from others, integrating and refining, and forging one's own path," the cases in this book are primarily selected from experience summaries of national-level enterprise management innovation awards in recent years, providing readers with an accessible and practical textbook on economic theory.
Through learning, readers should adopt the mindset that "logic prevails everywhere, while irrationality faces obstacles at every step," strive to improve their awareness of theoretical learning, and embrace new challenges.