Modern public relations science operation

Author: Xie Jun gui Compiler
Publisher:
Publish Date: 2005-07-28
Features: The study of the operation of modern public relations science traces its origins to the beginning of the 20th century and spans the entire 20th century. When conducting a systematic study of the operation of modern public relations science, the author has always felt that there are several public relations experts worth mentioning. This book is a summary of the author's many years of research on the operation of modern public relations science. In reality, it is an extension, expansion, and deepening of the public relations scientific operation ideas and concepts of numerous advanced public relations experts at home and abroad since the early 20th century, which the author has previously proposed or not mentioned. It is also a refinement, generalization, and sublimation based on the rich practical experience of millions of public relations workers in the operation of public relations science.