Introduction to Program Hosts [Revised Edition]

Author: Lu Xichu
Publisher:
Publish Date: 2006-03-01
Features: Based on the original work, this book has undergone substantial revisions, with most chapters newly written. For example, Chapter 5 "The Planning and Creative Innovation of an Anchor," Chapter 6 "An Anchor's Interactive Awareness and Interactive Hosting," Chapter 11 "The Techniques of Listening, Speaking, and Writing for an Anchor," Chapter 12 "On-Site Hosting Skills," and Chapter 13 "The Path to Success for Star Anchors," among others. Necessary corrections and supplements have also been made to the original chapters. This is because over the past 15 years, radio and television program anchors in China have long moved from the initial stage to a period of development and prosperity, with their connotations undergoing profound changes. As a theoretical work, it is also essential to keep pace with the times, reflecting the new achievements, concepts, theories, and thinking in the hosting industry.