Social Survey Research Methods

Author: Zhang Yan, Wu Shufeng
Publisher:
Publish Date: 2006-10-01
Features: The purpose and objective of this textbook is to apply knowledge in practice, and it is written entirely for students. Compared to existing versions in China, this textbook has three distinct features: , it firmly stands on the basis of practice, closely grasps the essence of realistic social surveys, integrates ideological and knowledge aspects, and can positively influence contemporary college students in establishing a correct worldview. Second, the presentation and elaboration of key knowledge points in this textbook are quite rich and outstanding, featuring famous quotes, knowledge windows, and various discussions, reflections, and activities. Third, it places greater emphasis on the applicability, operability, and practicality of the methodology course, focusing on the design, construction, and operationalization of research, appropriately reducing the theoretical color and speculative content to avoid students, after completing the classroom curriculum, still not knowing how to start when faced with specific survey projects. This textbook will guide students to actively participate in classroom discussions and research design through providing numerous cases and classroom interactive exercises, enabling them to independently complete social survey topic selection and project operationalization under the guidance of teachers, and proficiently master various specialized methods and techniques.