The Wonderful Application of Military Strategy in Management

Author: (English) George A. Vasconcellos, translated by Liu Jinyan
Publisher:
Publish Date: 2007-01-01
Features: Know your enemy and know yourself, and you need not fear the result of a hundred battles; if you know yourself but not your enemy, for each victory gained you will also suffer a defeat; if you know neither yourself nor your enemy, you will be in peril in every battle. — Sun Tzu. In this book, George A. Vasconcellos provides a comprehensive analysis and evaluation of offensive and defensive strategies in business warfare, making it a model of success and is sure to inspire people's imagination in strategy and tactics. — Philip Kotler, Professor of International Marketing at the Kellogg School of Management, Northwestern University. This is a great book. It draws a perfect analogy between war and marketing. Vasconcellos brilliantly points out the strategic choices involved in effective marketing warfare. — Al Ries, author of Positioning and Marketing Warfare. For any business owner, this book is a must-read. — Donald Hambrick, Smeal Chair in Management, Pennsylvania State University. The book begins with the Zulu War, detailing two classic battles of the Zulu War: the Battle of Isandlwana and the Defense of Rorke's Drift. It closely links the strength comparison in the war with the outcome, drawing winning strategies for business competition from the tactics of war, so that business elites who see their shadows in war can take inspiration. The book summarizes 12 offensive strategies and 8 defensive strategies, with Chapters 3 and 4 respectively introducing offensive and defensive strategies. For each strategy, it starts with defining the concept, discusses the timing of implementation, and explores different conditions for using each strategy, then uses business cases for illustration. Chapter 5 continues to introduce how to choose different types of strategies and timing, through these offensive strategies, operators know when to choose offense, when to choose defense, when to enter new market areas, and when to withdraw from current markets. Chapter 6 introduces corporate alliances, which is also a viable type of business strategy. In this book, you can always find a winning strategy that suits your situation. The book not only summarizes strategies suitable for business competition from war but also extracts valuable lessons from recent business competitions. In Chapter 7, the book focuses on the successful development history of the Japanese automotive industry.