Enterprise Strategic Management - (Second Edition)

Author: Duan Congqing
Publisher:
Publish Date: 2006-12-01
Features: The term "strategy" originally referred to a term in military science, with its original meaning being planning and guidance derived from an analysis of the overall war situation. Later, it evolved into a general term for significant, comprehensive plans that determine success or failure. After World War II, the concept of strategy was introduced into the field of economics, and new concepts and terminology such as "economic development strategy" and "corporate strategy" gradually emerged.