Path to the Industrial Image of Beijing in 2008 (Entrepreneurship)

Author: Wang Yanmei, Cao Su
Publisher:
Publish Date: 2006-12-18
Features: This book is divided into three parts: the first part introduces the entrepreneurial spirit of typical enterprises in eleven industries in Beijing; the second part proposes the connotation of corporate green, technological, and humanistic images; the third part introduces the achievements of building a new entrepreneurial environment in Beijing. This book is the result of the "Beijing Image Project Towards 2008" jointly established by the Beijing Academy of Social Sciences and the Beijing Organizing Committee for the Olympic Games. Eleven enterprises serve as paradigms and representatives of Beijing's industrial image, showcasing "New Beijing, New Entrepreneurial Environment, and New Corporate Image" in the business community. Vividly demonstrating the entrepreneurial spirit and Olympic spirit of Beijing enterprises. As models of industry image, their successful experiences are invaluable, brilliant, and typical. They reflect the special laws of development in different industries, sectors, and enterprises, while also revealing the common laws of economic development in Beijing and the country. Therefore, their experiences have universal guiding significance and are worth every industry and enterprise reading carefully.