Public Relations Issue Management - Creating a Harmonious Environment for Businesses

Author: Wu Haining
Publisher:
Publish Date: 2007-01-01
Features: The corporate public relations system includes relationships between the enterprise and government, banks, media, employees, consumers, intermediaries, competitors, suppliers, the public, and industry organizations, among ten aspects. If any one of these relationships is not properly managed, it will affect the enterprise's survival environment and even endanger its survival.