Hype and Momentum - Event Marketing of Apparel Enterprises and Case Studies (: VCD Lecture by China Research Consultant)

Author: Zhu Wenxin
Publisher:
Publish Date: 2007-01-01
Features: This book guides apparel companies on how to stand out among numerous brands or stores through the artful use of event marketing from the perspective of promoting clothing brands and creating momentum at the terminal (including agent franchise stores). Through numerous case studies, it introduces the procedures and essential preparations for marketing through events, providing a comprehensive analysis of the art of momentum creation and the role of event marketing in fundamental theories, operational processes, brand building, the use of media with minimal effort for maximum impact, and communication processes.