Introduction to University Strategic Management

Author: Liu Xiangdong, Li Liguo
Publisher:
Publish Date: 2006-12-01
Features: This book starts from the general logic of strategic management, based on the environmental analysis of universities, and follows the basic thread of strategic formulation—strategic implementation—strategic evaluation to elaborate the entire process of university strategic management. It also analyzes the important roles of university leaders, university culture, and the significance of effective communication, thereby proposing a framework for university strategic management. Additionally, the book specially compiles several typical cases of renowned universities both domestically and internationally. These cases can provide timely and effective guidance for universities in applying strategic management and advancing their development. In particular, they can help address issues in some universities, such as inadequate strategic analysis, inaccurate strategic positioning, overemphasis on planning while neglecting implementation, weak strategic execution, and the disregard for strategic evaluation.