Enterprise Strategy -- MBA Classic Collection

Author: Ryan Fay
Publisher:
Publish Date: 2003-06-01
Features: This book is the "Corporate Strategy" section of the classic series "The Portable MBA Collection." Strategic management is a rapidly growing discipline that can guide companies to make winning decisions in today's fast-changing market. This book brings together authoritative scholars to jointly write on the practical aspects of strategic management. They tell you how to apply strategies used by the world's most advanced companies; how to respond to and lead competitive environments; how to develop and evaluate strategic options; and how to build an organization that can manage innovative strategies. In each chapter, it guides all managers on how to make the greatest contribution to their organization.