Marketing etiquette

Author: Du Minghan
Publisher:
Publish Date: 2007-01-01
Features: This book is closely focused on corporate marketing practices and popularizes basic etiquette knowledge. Adhering to the principle of applicability and generality in material selection, the writing style is designed to be flexible and diverse, enhancing the accessibility and ease of learning of the textbook. The author incorporates small reflections and supplementary reading materials into the text to broaden students' knowledge. Additionally, review questions and practical exercises are designed for each chapter to help students consolidate their learning and improve their qualities through practice. This book is specifically written for higher vocational and technical college marketing majors and can also be used by students of other economic and management majors in higher vocational and technical colleges, as well as adult self-study candidates for relevant majors. The book is divided into 10 chapters, including an overview of etiquette and marketing etiquette, the connection between marketing etiquette and personal cultivation, personal etiquette for marketing personnel, daily interaction etiquette for marketing personnel, etiquette for marketing documents, modern marketing practice etiquette, etiquette for modern marketing special events, public relations etiquette in marketing, banquet etiquette in marketing, and international etiquette for marketing personnel.