International Business English Reader

Author: Zhou Hong
Publisher:
Publish Date: 2002-09-01
Features: This book is an English textbook for business management, divided into four main parts: Introduction to International Business — including: theories and practices of international trade and investment, as well as related international balance of payments accounts and international monetary systems; The Environment Affecting International Business Activities and Corresponding Strategies — including: political environment, cultural environment, as well as competitive and technological environments.

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