Mass Communication Theory: Foundations, Debates, and the Future (Third Edition)

Author: (USA) Raran S.J., (USA) Davis D.K. (Auth.), Cao Shule (Trans.)
Publisher:
Publish Date: 2004-10-01
Features: This is a comprehensive and authoritative textbook on mass communication theory, as well as a classic that deserves careful reading for domestic students and teachers due to its unique approach. Although titled "Mass Communication Theory," it is not a collection of various theories presented in a categorized manner, as is commonly seen. Instead, it adopts a historical perspective, tracing the origins and evolution of the two major schools of communication theory (social/behavioral theory and critical/cultural theory) in the history of communication theory. The book is enriched with glossary terms, case studies, reference materials, summary tables, and lists of key scholars and works, making it an outstanding textbook. It is used as a senior reading material for communication majors at many universities abroad.