Handicap - The Art of Negotiation: The Art of Negotiation

Author: Guanyue
Publisher:
Publish Date: 2006-12-01
Features: The Starting Hand—The Art of Negotiation. Negotiation is a game of wits. No matter what hand you are dealt, don’t let your opponent see it, because negotiation is a battle of minds. Victories and defeats often hinge on a single thought. Even a weak hand can be turned around. The sales industry has been one of the most competitive fields in recent years. The environment of survival of the fittest and the rules of the game have taken root in people’s careers and business activities. How can practitioners stand out from the nearly 60 million sales professionals and quickly enhance their value? Everyone hopes to become an excellent sales elite, and successful individuals possess multiple qualities, among which superior negotiation skills are one of the core qualities of outstanding marketers. This book focuses on sales negotiation, providing systematic practical techniques for marketing professionals. With rich examples, it interprets various negotiation strategies, meticulously introduces the key points, applicable environments, and response methods of different strategies, and incorporates numerous psychological concepts to describe the psychological changes of both parties at different stages. It strives to be grounded in the market, practical, and evidence-based with cases.
Victories and defeats often hinge on a single thought. Even a weak hand can be turned around. The sales industry has been one of the most competitive fields in recent years. The environment of survival of the fittest and the rules of the game have taken root in people’s careers and business activities. How can practitioners stand out from the nearly 60 million sales professionals and quickly enhance their value? Everyone hopes to become an excellent sales elite, and successful individuals possess multiple qualities, among which superior negotiation skills are one of the core qualities of outstanding marketers. This book focuses on sales negotiation, providing systematic practical techniques for marketing professionals. With rich examples, it interprets various negotiation strategies, applicable environments, and response methods, while incorporating numerous psychological concepts to describe the psychological changes of both parties at different stages. It strives to be grounded in the market, practical, and evidence-based with cases.
The language is witty, the writing concise, and the target audience is broad, including senior and middle-level managers in enterprises, grassroots sales personnel, business professionals, faculty and students of business management and trade majors in higher education institutions, as well as individuals from all walks of life who wish to improve their negotiation skills.