Author: Wang Baomin et al.
Publisher:
Publish Date: 2006-11-01
Features: Unveiling the legends of modern wealthy families and interpreting the strategic wisdom of prominent Jin merchants. This book combines the engaging narrative of a novel with insightful business guidance and inspiration. Whether it's Qiao Ziyong's visionary leadership, the management philosophy of governing business with Confucian principles, the business ethics of upholding virtue and trustworthiness, or his deep strategic planning and entrepreneurial tactics, readers will experience the profound historical heritage, rich cultural foundation, and extraordinary business and interpersonal wisdom of Jin merchants. – Feng Qi, Researcher at the China Brand Research Institute, Registered CMO at ATA, Renowned Training Lecturer, Practical Marketing Expert, and Senior Professional Manager
Reading this book allows readers to discover the modern business philosophy of Jin merchants in simple and straightforward language. The author translates Qiao Ziyong's way of life, business operations, and personnel management into a story-driven, modernized form, using the lexicon of the 21st century to eliminate the sense of distance people feel when visiting Qiao's Grand Courtyard, making it feel more relatable. – Fu Dongming
Watching the CCTV program "The Business, Personnel, and Interpersonal Strategies of Prominent Jin Merchant Qiao Ziyong," I gained a deeper and more comprehensive understanding of Qiao Ziyong's business strategies, personnel philosophy, and interpersonal wisdom, benefiting greatly! – Liu Zixing, Operations Director at Bo Management Online, General Manager of Guangzhou BoHong Management Consulting Co., Ltd.
Recommended by Many Renowned Experts:
- Qi Yuanbo, Founder of "Accurate Marketing," "Tangram Marketing," and "Consumer Behavior Trajectory Studies," Lecturer at Peking University and other institutions, Practical Marketing Consultant Expert.
- Qiu Li, Senior Editor of "China Business Review" and Financial Commentator.
- Feng Qi, Researcher at the China Brand Research Institute, Registered CMO at ATM, Renowned Training Lecturer, Practical Marketing Expert, and Senior Professional Manager.
- Fu Dongming, CCTV.
- Liu Zixing, Operations Director at Bo Management Online, General Manager of Guangzhou BoHong Management Consulting Co., Ltd.
This book respects objective historical facts and presents a comprehensive and multi-faceted portrayal of the extraordinary life of prominent Jin merchant Qiao Ziyong. It vividly showcases the leadership wisdom of the Confucian merchant Qiao Ziyong in governing business with Confucian principles and practicing "governing without action," his business philosophy of upholding virtue and righteousness while prioritizing fairness over profit, his skill in identifying talent and using people effectively, his integrity-based, benevolent, and harmonious interpersonal philosophy, his macro perspective and far-sighted market vision, his pragmatic spirit of action over words and rapid execution, his risk awareness of being well-prepared and cautious in actions, his magnanimous demeanor in treating partners and others with kindness, his strict parenting through personal example, and his family governance principles—all brought to life before the readers.
Leading Jin Merchant - Qiao Zhiyong's methods of personnel management, business, and social conduct.
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