Legal Practice of Enterprise Trademark Protection (Series of Legal Practice of Enterprise Intellectual Property Protection)

Author: Xu Haifeng
Publisher:
Publish Date: 2004-02-01
Features: Trademark is a crucial intellectual property related to the survival and development of enterprises, often referred to as the "golden name card" of a company and the "golden passport" for enterprises to enter domestic and international markets. In China, "Tong Ren Tang" was hijacked in Japan, "Tsingtao Beer" in the United States, "Asama" in the Philippines, "Zhu Ye Qing" in South Korea, and well-known trademarks such as "Du Kang," "Yun Yan," "Hong Mei," and "Mudan" television sets were hijacked in countries like Japan, the United States, South Korea, the Philippines, Thailand, the Netherlands, Norway, and Sweden. Protecting trademark rights has become urgent. Based on extensive research and in accordance with the newly published laws and regulations on trademark protection, this book discusses important issues in corporate trademark management, such as trademark registration applications, reasonable use of trademarks, overseas trademark registration, the use license of registered trademarks, trademark and trademark mark protection, etc. The book combines case studies to analyze problems, making it easy to understand and highly practical. Particularly for law students, the inclusion of case studies creates a real-world atmosphere, which can inspire insights into legal knowledge points and advocacy techniques.