Local Brand Dream Workshop - Practical Case Analysis of Television Advertising

Author: Zheng Xin'an
Publisher:
Publish Date: 2005-04-01
Features: "We can help businesses create national industries, and you can't. We can help businesses make money, and you can't," said Fu Huayang, leader of Shen Bing Tian Jiang Company, in his insightful speech. He broke the myths of traditional communication companies, provided us with innovative market ideas, and offered practical guidance for those aspiring to build great communication companies and national industries. After two years of tracking, Zheng Xin'an, a financial journalist, traveled across the country, reviewed vast amounts of corporate literature, and stood from the perspective of how communication companies shape corporate brands, extracting master communication methods and analyzing market mysteries. What is the core competitiveness of communication companies? This book explains this sustainable development power that is "unstealable, unbuyable, inseparable, and unmovable." This book is a practical guide for local businesses to use film and television advertisements to build renowned brands. It is divided into four parts: Strategy, Practice, Cases, and Management, respectively analyzing and introducing from aspects such as basic theory, operational methods, case analysis, and imitation examples, how consumer goods companies can shape strong brands and communicate consumer information. This book is a collection of case studies and methods for film and television advertising companies, offering important insights for a wide range of consumer goods companies, especially those that rely heavily on film and television advertisements. This book is suitable for middle and senior management personnel in large and medium-sized enterprises, general managers, brand directors, communication supervisors, advertising directors, brand management companies, advertising agencies, film and television companies, brand advertising research institutions, as well as faculty and students from relevant universities and colleges.