Video advertisement design

Author: Fang Yingfeng
Publisher:
Publish Date: 2005-08-01
Features: This book uses a large number of cases and illustrations to introduce the basic theories of television advertising, creative techniques for film and television advertisements, the art of language in film and television advertisements, the performance of film and television advertisements, the shooting of television advertisements, cinematography, and lighting techniques for television advertisements in an easy-to-understand manner.