Designing design

Author: Minoru Kojima
Publisher:
Publish Date: 2006-11-01
Features: ☆This book, since its publication in 2003, has been reprinted seventeen times in Japan. In 2004, it won the 26th Literary and Art Award from the Suntory Foundation. In 2005, after its publication in Taiwan, it quickly climbed the charts of both Eslite and art bookstores, topping the lists for multiple periods and remaining a bestseller to this day. ☆When you feel increasingly lost after reading this book on conceptual design, it doesn’t mean your understanding of design has regressed—it means you’ve taken a deeper step into the world of design. What exactly is design? As a designer with over two decades of experience and global influence, Minoru Kojima posed this question to himself. To find his answer, he embarked on a long journey of exploration. The exhibition "RE-DESIGN—Reimagining Everyday Objects in the 21st Century" is not only an interesting one but also something far more profound—it clearly reveals the infinite possibilities of "everyday life." If we observe daily life with fresh eyes, the meaning of "design" will transcend the technical level, infusing our perspectives on life and values with strength. The book is divided into eight chapters, covering topics such as the thinking method of information architecture, creation from nothing, guiding consumer desires, "Me in Japan," and "Have there been such World Expos?"