Research on Relationship Value in Customer Relationship Management

Author: Fu Xiaorong
Publisher:
Publish Date: 2006-05-01
Features: This book proposes the concept of relationship value in customer relationship management (CRM) based on the existing defects in CRM theory and practice, highlighting the importance and urgency of expanding this concept. It offers a brand-new interpretation of the connotation of customer relationship value, and provides a detailed analysis of the mechanism of value creation in customer relationships and the dynamic equilibrium process of relationship value.