Fundamentals of Modern Management

Author: Li Jian
Publisher:
Publish Date: 2006-11-01
Features: This book is closely focused on the training objectives for talents in economics and management majors. It adheres to innovation in teaching philosophy while integrating fundamental theory, professional skills, and management capabilities. It aims to break through or innovate in both content and form. The book has the following characteristics: (1) Rigorous system structure and clear logic. The book provides a comprehensive and systematic exposition, starting from an overview of management and the evolution and development of management theory, to management ethics and social responsibility. (2) Emphasis on practice and application. Management is a highly applied discipline, and the purpose of management is to pursue achievement. Therefore, each chapter includes case studies and discussions to enhance students' ability to apply management theory. (3) Adapts to the contemporary development direction of the management discipline. This book is the crystallization of the author's years of teaching and practical experience, as well as the result of the team's sincere cooperation. It can be used as a textbook for undergraduate students in economics and management majors in higher education institutions, and is also suitable for business management personnel for self-study or on-the-job training.