Marketing Principles

Author: Mei Qinghao
Publisher:
Publish Date: 2006-11-01
Features: The book introduces the basic concepts and methods of marketing from the perspective of management. Marketing management begins with a company's research and analysis of the market, deciding how to produce the best product and how to identify the best market for selling it. The function of marketing also extends to post-sales, where consumer satisfaction with the product is measured, and how the company can continue to improve the product.