3ds Max 8 Chinese Version Film and Animation Advertising Classic Case Design and Implementation

Author: Wang Shoupin Zhou Feng Sun Gengxin
Publisher:
Publish Date: 2007-01-01
Features: This book starts with common examples and introduces the design and production of 3D animation film and television advertisements in a visually rich and step-by-step manner. The book is divided into 14 chapters. Chapter 1 introduces the basic knowledge related to the production of 3D animation film and television advertisements, while Chapters 2 to 14 present the entire production process of 3D animation film and television advertisements in the form of examples, progressing from simple to complex. The examples selected in this book are practical, representative, and independent, involving various commonly used methods in the production of 3D animation film and television advertisements. In addition to 3DS MAX, some examples also utilize After Effects, which is essential for creating complete commercial advertisements. After reading this book, readers will be able to apply what they have learned and produce 3D animation film and television advertisements that meet professional standards. This book is suitable for students from various levels of colleges and universities, film and television advertisement animators, and personal enthusiasts. It is highly practical, with many production methods and effects frequently used in actual work. The content is detailed, well-explained, and progresses from simple to complex, with clear steps. Following the instructions in the book, readers can fully achieve the effects demonstrated in the cases. After reading this book, readers will be able to apply what they have learned and produce 3D animation film and television advertisements that meet professional standards. This book is not only suitable for students from various levels of colleges and universities, film and television advertisement animators, and personal enthusiasts but can also serve as a textbook for intermediate and advanced technical training courses. It also holds high reference value for professional film and television advertisement animators.