Organizational Behavior - (English Edition. Original 4th Edition)

Author: (USA) Greenberg, J. (Author), Zhang Zhixue (Adapted)
Publisher:
Publish Date: 2007-01-01
Features: Compared to similar organizational behavior textbooks abroad, this book is concise and more suitable for beginners. It integrates a balanced approach to research, theory, and practice throughout, enabling readers to "apply knowledge effectively." At the beginning of each chapter, the author presents learning objectives and three reasons for studying the chapter, helping readers grasp the key points immediately. Subsequently, through vivid methods such as opening cases, successful practices, corporate case descriptions, and explanatory diagrams, readers can master the content more easily. This book is not a hodgepodge of comprehensive knowledge but a concise overview of the essence of theory and practice in this field. It focuses on introducing essential basic concepts and practical scenarios, serving as a guide. It is an excellent introductory textbook for "Organizational Behavior," characterized by being comprehensive yet not overwhelming, rigorous yet not obscure, and engaging yet not superficial. The discussions are not only detailed but also interesting. The new edition includes many new topics, introducing cutting-edge knowledge in this field. The integrated case studies are also a new feature of the new edition, demonstrating how various concepts in organizational behavior can be applied in complex organizational scenarios and their interrelationships.
This book is suitable for undergraduate students (associate or bachelor's degree), MBA students, and master's students in related fields, as well as managers and supervisors who participate in corporate training programs. Students of management or organizational behavior can use this book as an introductory textbook.
Compared to similar organizational behavior textbooks abroad, this book is concise and more suitable for beginners. It integrates a balanced approach to research, theory, and practice throughout, enabling readers to "apply knowledge effectively." At the beginning of each chapter, the author presents learning objectives and three reasons for studying the chapter, helping readers grasp the key points immediately. Subsequently, through vivid methods such as opening cases, successful practices, corporate case descriptions, and explanatory diagrams, readers can master the content more easily. This book is not a hodgepodge of comprehensive knowledge but a concise overview of the essence of theory and practice in this field. It focuses on introducing essential basic concepts and practical scenarios, serving as a guide. It is an excellent introductory textbook for "Organizational Behavior," characterized by being comprehensive yet not overwhelming, rigorous yet not obscure, and engaging yet not superficial. The discussions are not only detailed but also interesting. The new edition includes many new topics, introducing cutting-edge knowledge in this field. The integrated case studies are also a new feature of the new edition, demonstrating how various concepts in organizational behavior can be applied in complex organizational scenarios and their interrelationships.
This book is suitable for undergraduate students (associate or bachelor's degree), MBA students, and master's students in related fields, as well as managers and supervisors who participate in corporate training programs. Students of management or organizational behavior can use this book as an introductory textbook.