Capital Operations in the Media Industry (Volume 7 of the Media Economy Series)

Author: Zhou Hongduo et al.
Publisher:
Publish Date: 2003-08-01
Features: This book is the seventh in the series of Media Economics. Based on the development of China's market economy and the relatively shrinking media advertising market, it proposes a new approach for the development of China's media industry—media industry capital operation. The book elaborates on the basic theories of capital and media capital, capital operation, media capital operation, and media capital operation methods, addressing some common issues. At the same time, it selects television capital operation, which is the most challenging and complex, as a case study, providing an in-depth analysis of the necessity of media capital operation, operational methods, venture capital, operational strategies, and the role of the government in media capital operation—practical issues that urgently need to be addressed and resolved. Additionally, it introduces specific practices of media entities in implementing media capital operation.