Corporate Culture Studies

Author: Wang Chengrong
Publisher:
Publish Date: 2002-10-01
Features: Based on an exploration of the historical background and theoretical origins of corporate culture theory, this book systematically discusses the fundamental connotations, structure, and evolutionary patterns of corporate culture. With a broad theoretical perspective, it reveals the intersection and integration between corporate culture and related disciplines such as CI, CS, and brand strategy. From a practical standpoint, it examines the core of corporate culture, elaborates on the procedures and methods of corporate culture construction, and explores how to shape a culturally Chinese corporate culture model. Additionally, it looks ahead to the future development of corporate culture and provides a forward-looking analysis of research trends in corporate culture studies in the 21st century. The book is innovative in content, comprehensive in structure, and rich in information. As a new discipline, it proposes many original and creative viewpoints, demonstrating strong theoretical rigor and practical applicability. It can serve as both a guide for corporate management and a training textbook.