Brand management

Author: None
Publisher:
Publish Date: 2001-04-01
Features: The Harvard Business Review (HBR) is the journal of the Harvard Business School, established in 1922 and now boasting a 78-year history. As one of the authoritative journals in the field of management theory and practice, the Harvard Business Review is a global high-level management forum. Top entrepreneurs and management scholars from around the world come here to discuss and research various management issues that transcend borders, highlighting challenges, exploring paths and trends, and committed to guiding and disseminating cutting-edge thoughts, theories, viewpoints, and methods in the field of business administration. This series compiles outstanding works published in the Harvard Business Review since the 1990s, as well as classic reprints that are frequently referenced. The authority, foresight, innovation, adaptability, and practical guidance of the Harvard Business Review make this series the preferred reading for senior executives, government officials, business managers, management school teachers, and MBA students, as well as students in related management disciplines.