Customer Service Management

Author: Li Xiangguo
Publisher:
Publish Date: 2006-12-01
Features: This book focuses on customer service skills, providing a comprehensive analysis and discussion of the theory, methods, and skills of customer management, from the basic knowledge of customer management to modern CRM management systems. It helps improve the management level of enterprises and customer service personnel. The book is rich in content, easy to understand, and cites numerous real-life, vivid cases, achieving a harmonious integration of theory and practice, knowledge and technology, and the modern and future. It is convenient for readers to learn and reference. This textbook is suitable for individuals working in customer service management across various industries or those aspiring to work in customer service management. It serves as a reference book for those participating in the national customer service professional qualification certification exam.