Sales Rules That Influence the World: 58 Sales Fables

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Features: Motivational Selling: Act with Purpose
Honest Selling: Deception Only Hurts Yourself
Heartfelt Selling: Put the Customer First
Tactical Selling: Adapt Various Strategies
Decisive Selling: Be Thorough in Action
This book uses fables as guides, sales examples as supplements, and selling insights as summaries to explain the principles of sales. It enables readers to gain knowledge about selling in a relaxed and enjoyable way, which is one of the book's strengths. It comprehensively and intricately introduces various methods in sales, combined with fables and insights to make the selling approach easy to understand. It allows readers to successfully grasp the essence of sales and complete the sales process while overcoming various awkward sales situations through entertainment.
The book mainly covers five aspects:
1. Motivational Selling: Act with Purpose
2. Honest Selling: Deception Only Hurts Yourself
3. Heartfelt Selling: Put the Customer First
4. Tactical Selling: Adapt Various Strategies
5. Decisive Selling: Be Thorough in Action
At the marketing research strategy meeting of the top 200 U.S. companies KP, a concept was proposed: "Interest is the best teacher. Only when you have an interest in sales will you find the wisdom of sales." May those who are struggling in sales find their golden wisdom in this book.