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Author: Jin Zhengkun
Publisher:
Publish Date: 2006-05-01
Features: A etiquette tutorial that elevates your style, a model of elegance and charm.
"Without learning etiquette, one cannot stand upright." — Confucius
"Without etiquette, people cannot live, without etiquette, affairs cannot be accomplished, without etiquette, a country cannot be at peace." — Xunzi
"Only when granaries are full can people learn etiquette; only when clothing and food are sufficient can people know honor and shame." — Guan Zhong
"The success of an individual is 15% dependent on professional knowledge and 85% on interpersonal skills and the ability to handle social situations." — Andrew Carnegie
The announcement of Professor Jin Zhengkun's upcoming book The Golden Sayings of Etiquette has sparked excitement. Within days, 27 television stations such as CCTV, CETV, Shanghai TV, Wuhan TV, and others have rushed to report on it. Over 30 websites including Sohu, Sina, QQ, NetEase, and TOM will also heavily promote it. More than 40 national newspapers and media outlets, such as China Youth News, Beijing Youth News, Beijing Evening News, Xinmin Evening News, and Shanghai Overseas Chinese News, will feature three rounds of coverage, reflecting the widespread anticipation and high regard for this book.
If you wish to enrich your knowledge or further elevate your personal style, Professor Jin Zhengkun's The Golden Sayings of Etiquette will be a rewarding read! It will help you improve communication skills, enhance personal qualities, and maintain both personal and corporate images, making you an expert in interpersonal communication and social etiquette, and a formidable figure in politics or business.
Book Description:
In the vibrant days of spring, willows have blossomed with fresh green under the gentle embrace of the breeze, and people's hearts are as light as the wind. On such poetic days, who wouldn't wish to enrich their knowledge, who wouldn't aspire to face each day with grace, and who wouldn't hope to elevate their personal style? Professor Jin Zhengkun's The Golden Sayings of Etiquette may be the perfect gift for you this spring, bringing you the rewards of growth!
Anyone who has watched Professor Jin Zhengkun's etiquette lectures on television will be impressed by his brilliant talent, profound knowledge, and sharp insights. They will admire his dynamic presence and deep understanding, even as they are captivated by his engaging stories and witty delivery.
"Facts speak louder than words!" The Golden Sayings of Etiquette combines the essence of Professor Jin Zhengkun's years of lectures, covering over 100 etiquette details from daily life to formal international interactions. Each chapter cites typical examples from work and life, helping you improve communication skills, enhance personal qualities, and maintain both personal and corporate images, making you an expert in interpersonal communication and social etiquette, and a standout in politics or business.
For most office workers, women often wear long, flowing hair, while men carry numerous items at their waists. Women may think they look charming, and men may feel confident, but the book’s preface clearly tells you how unrefined such habits are: "A woman with long, flowing hair exudes feminine charm, but you might not realize it’s a sign of youth. If you casually brush it aside, you might just distract a nearby man. That’s called fidgeting, and it could even be labeled as unfair competition. A person of status never carries anything on their waist in public. Have you seen Putin with a phone around his waist? Or Kofi Annan with keys?"
With the advancement of modern communication technology, mobile phones have become the most common tool, yet we lack proper phone etiquette. To illustrate why it’s inappropriate to call during breaks, especially meals, Professor Jin uses humor: "Honestly, we’re all busy. I’m just like you—only an hour for lunch—and you call me for a long chat? It ruins my appetite, disrupts my digestion, and even harms my health."
Thus, the book covers over 100 etiquette details from daily life to international reception, and as Professor Jin explains, you’ll quickly and effortlessly grasp the norms, making them unforgettable. This will help you stay mindful of your behavior in both life and work, improve your (self-cultivation), and shape your personal image.
Additionally, the cover and spine design of this book are distinctive, perfectly blending elegance and simplicity, exuding sophistication. Etiquette requires attention to detail, and mastering details demands wisdom. Let us seek the most unique expression and find the perfect guidance in The Golden Sayings of Etiquette!