Bank Customer Manager Training Course - (Revised Edition)

Author: Song Bingfang
Publisher:
Publish Date: 2006-11-01
Features: This book is a work specifically written for bank relationship managers by the author, based on summarizing practical experience in customer acquisition. It aims to help bank relationship managers enhance their customer acquisition skills and improve the effectiveness of customer acquisition. The book focuses on how to train a relationship manager who adapts to the bank's development and customer needs, with the main content covering customer acquisition processes, relationship manager systems, and bank product management. It begins with an introduction to training methods and approaches and concludes with an evaluation of training effectiveness. The book features an innovative structure, cutting-edge concepts, comprehensive content, and detailed information, excelling in practicality and relevance. It can serve as a specialized training textbook for bank relationship managers and is also suitable for daily reading by bank relationship managers and marketing professionals in the financial industry. The book focuses on how to train a relationship manager who adapts to the bank's development and customer needs, with the main content covering customer acquisition processes, relationship manager systems, and bank product management. It begins with an introduction to training methods and approaches and concludes with an evaluation of training effectiveness. The book features an innovative structure, comprehensive content, and detailed information, demonstrating strong practicality.