Classic Cases of Business and Management of Chinese and Foreign Clubs

Author: Zou Tongjian, Editor-in-Chief
Publisher:
Publish Date: 2006-11-01
Features: This book elaborates on the business and management experiences of 15 well-known clubs from China and abroad, including Real Madrid Football Club of Spain, Manchester United Football Club, the Bulls of the NBA, Ferrari Club, ADAC (All German Automobile Club), St Andrews Royal Golf Club, New York Yankees Club, Fitness First, RCI Resort Club, Club Med, Manhattan West Tennis Club, as well as domestic clubs such as Changan Club, Continental Automobile Club, Sinotrust Fitness Club, and the historically renowned Hong Kong Royal Yacht Club. It provides many valuable references for the club industry. The book is divided into two parts: International and Domestic, with a total of fifteen chapters.