Management of Technology and Innovation: A Strategic Perspective - (English Version): A Strategic Perspective (English Version)

Author: White
Publisher:
Publish Date: 2007-01-01
Features: Technology is the management of innovation (The Management of Technology and Innovation, MTI) is a common issue faced by enterprises today. This book does not focus solely on technology or solely on management, but rather integrates the two systematically. The book explains problem-solving through a systematic approach of planning, implementation, evaluation, and control, using a wealth of case studies to illustrate the concepts discussed. It is an easy-to-learn and practical case-based textbook.