Bank Customer Manager Training Tutorial

Author: Song Bingfang
Publisher:
Publish Date: 2006-11-06
Features: This book is a work specifically written for bank relationship managers by the author, based on summarizing practical work experience in customer acquisition. It aims to help bank relationship managers enhance their customer acquisition skills and improve the effectiveness of customer acquisition. The book takes the main theme of "how to train a relationship manager who adapts to the development of the bank and customer needs," with the content mainly focusing on customer acquisition processes, relationship manager systems, and bank product management. Starting with an introduction to training methods and approaches, it concludes with an evaluation of training effectiveness. The book features an innovative structure, cutting-edge concepts, comprehensive content, and detailed information, excelling in practicality and specificity. It can serve as a specialized training textbook for bank relationship managers and is also suitable for daily reading by bank relationship managers and marketing professionals in the financial industry. The book takes the main theme of "how to train a relationship manager who adapts to the development of the bank and customer needs," with the content mainly focusing on customer acquisition processes, relationship manager systems, and bank product management.