Media and Audience (New Perspectives)

Author: K. Ross et al.
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Features: This book explores how the concept of "audience" has undergone various changes, examining the relationship between audiences, texts, and technology. It prospectively predicts future audience research, pointing out that new interactive forms of communication, such as reality TV and the internet, have revolutionized audience behavior and the nature and scope of audience research in the 21st century. This book is a must-read for audience research and can be used as a textbook for a series of courses, including cultural and media studies, journalism, and social psychology. It is part of the Media and Culture Series and is a theoretical monograph on media and communication research. The book prospectively predicts future audience research, highlighting that new interactive forms of communication, such as reality TV and the internet, have transformed audience behavior and the nature and scope of audience research in the 21st century. This book is suitable for media researchers to reference and study.