Logo design

Author: Qian Yuanping
Publisher:
Publish Date: 2006-11-01
Features: A logo is a concise yet sophisticated graphic symbol, characterized by its ability to convey a lot with a little, to achieve more with less, and to represent a great deal with a single element. In modern society, well-designed logos with high practicality and artistic value, through their unique functions and novel artistic effects, influence and inspire people, guiding their perception and choices. This book references outstanding logo design achievements that have emerged in recent years both domestically and internationally. From the perspective of a general higher education textbook, it strives to make the content closely aligned with teaching, society, and the needs of contemporary development, enabling students to gain a comprehensive and fresh understanding and appreciation of logo design during their learning and application. The book includes the following chapters: Introduction, The Origin and Development of Logos, The Evolution and Trends of Logo Design Styles, The Standardized Procedures of Logo Design, Logo Naming, Classification and Composition of Logos, Logo Design, The Color of Logos, and Appreciation of Excellent Logo Design Works.