Leverage Momentum, Create Momentum - The Path to Brand Rise

Author: Guo Zhitai
Publisher:
Publish Date: 2007-01-01
Features: Leveraging momentum as a special public relations communication and marketing promotion technique integrates news effect, advertising effect, public relations, image communication, and customer relationship. It has rightfully become an important marketing tool for enterprises to promote new products, showcase brands, establish brand identity, and position brands. However, leveraging momentum requires expertise. Don't worry about researching what momentum to leverage, how to create momentum, or from what angle to plan creative ideas. Don't fear that ( means hype or overexposure in this context) cannot be avoided—In this book, you will learn the ingenious strategies to shape brands through leveraging momentum!