How to Build a Marketing Team

Author: Di Zhenpeng
Publisher:
Publish Date: 2006-12-01
Features: Marketing in modern enterprises cannot rely on individual heroism or solo efforts. It is essential to emphasize teamwork, establish a collective marketing awareness, promptly meet customer needs, and enhance sales efficiency. However, how to manage marketing teams effectively, better integrate team marketing resources, and leverage the combat power of team marketing, as well as how to improve the professional quality and skills of marketing personnel—these issues often perplex our grassroots marketing staff and their managers.
Focusing on the above questions, the author of this book elaborates on the necessary work to build an efficient and high-performing marketing team from various aspects, including the concepts and current status of marketing management, how to construct and manage sales teams, performance evaluation and meeting systems for sales teams, how to quickly enhance the professional quality and skills of sales personnel, and effective training methods for sales staff. This book provides valuable insights and assistance for grassroots marketing managers to rapidly improve their sales management capabilities and sales skills.
The book emphasizes practicality and methodology, focusing on the refinement and summary of experience. It is suitable for corporate marketing managers, human resources managers, especially grassroots supervisors in sales departments, and a wide range of sales personnel.