Corporate Economics - (Second Edition)

Author: (English) Maria Moschandreas
Publisher:
Publish Date: 2004-01-01
Features: Maria Moschandreas studied economics at the University of Athens and the London School of Economics in her early years. Before beginning her academic research, she worked in auditing and consulting for four years. She has taught corporate economics courses to both undergraduate and graduate students. This book was written while she was teaching "Principles of Economics" at the Business School of Middlesex University. It is a textbook specifically written for business school undergraduates. The book integrates traditional and modern corporate theories, particularly transaction cost theory and the agency theory of the firm, to establish a systematic analytical framework for addressing issues directly related to corporate operations and management practices. It also clarifies the important role of economic concepts and analytical tools in formulating and implementing business decisions. Compared to the first edition, this book has been expanded, reorganized in many places, and most sections have been revised and updated. The main additions include corporate governance, strategic alliances, pricing in practice, and game theory. Unlike other textbooks in the field of managerial economics, this book has the following distinctive features:
1. The analysis throughout the book is supported by numerous examples and empirical data, sourced widely from the UK, Europe, and other countries, including both small and large enterprises, domestic and multinational corporations.
2. After each chapter summary, there is an application section composed of short case studies, which are based on empirical surveys of businesses and industries in different countries and have been published in academic journals and other relevant publications.
3. The book minimizes the use of mathematics while extensively employing charts and tables to ensure clarity in the explanations.
4. The book is accompanied by a very detailed instructor's manual and web materials. This book is designed for intermediate-level students, targeting second- and third-year undergraduates in corporate economics, economic research, accounting, and other applied economics courses. Additionally, the analytical methods used, the brief case studies from various companies, and the application of real-world examples make this book suitable for MBA courses or as a supplement to traditional managerial economics textbooks.