Entrepreneurship and Management of Small and Medium-sized Enterprises

Author: Gu Ying
Publisher:
Publish Date: 2006-10-01
Features: This book introduces the basic theories of enterprises, the basic theories of small and medium-sized enterprises, the basic theories of entrepreneurship and management, the basic strategies of entrepreneurship for small and medium-sized enterprises, the main factors affecting entrepreneurial success, entrepreneurial plans and business plans, the comparison of entrepreneurial models for small and medium-sized enterprises, entrepreneurial opportunities, and entrepreneurial risks.