Enterprise and Media: The Way of Competition and Cooperation - Interviews with Wealthy Elites - New Century Media's Broad Vision

Author: Li Liangrong
Publisher:
Publish Date: 2006-10-01
Features: How do listed companies use the media? How do state-owned enterprises interact with the media? What impact do the media have on foreign-invested enterprises? How should private enterprises properly handle their relationship with the media? This book collects interviews with 56 entrepreneurs from four types of enterprises, based on their personal perspectives. They discuss how correct or incorrect media coverage affects the life of a business, the professionalism of media reporting, proactive communication and win-win cooperation with the media, the need for the media to be fair and unbiased rather than "prejudiced against the poor and favoring the rich," and the expectation for the media to be closer to businesses, more open, and more personalized. Their opinions are sharp and insightful. This book provides valuable insights for various types of enterprises and the media on how to interact and coexist, fostering harmonious relationships through collaboration, and achieving greater success in benign and healthy development under market economy conditions.