The truth of marketing

Author: Lu Qianghua
Publisher:
Publish Date: 2003-07-01
Features: The reason for success lies not only in skills but also in an understanding and pursuit of truth, and this applies to marketing as well. This book is not just for marketing managers; beginners, those interested in marketing activities, and those aspiring to work in sales will also find the charm of marketing, the grandeur it brings, and the challenges and significance it holds for life through marketing activities. The author of this book is a genius in marketing activities. He started as a grassroots salesman, rose to become a sales supervisor, then a sales manager, and finally reached the position of sales director. The author has accumulated a wealth of understanding of marketing. Therefore, he boldly and proudly claims: "The essence of marketing does not lie in techniques and methods, but in some truthful principles and perspectives. Only by correctly understanding and recognizing these marketing truths, and by having a comprehensive and profound grasp of marketing, can one effectively carry out every specific marketing activity.