Creative design of letters and business cards

Author: Gail D. Fink (USA)
Publisher:
Publish Date: 2003-08-01
Features: In letterhead and business card design, creating a well-planned layout and attractive patterns is only half the success. The other half lies in solving design challenges for your clients. The design solutions in this book are outstanding examples of letterhead and business card designs. The designers do not merely select a few colors, fonts, and paper materials for their designs. They have a deep understanding of their clients' businesses and convey their essence through graphic design. They transform ordinary letterheads into powerful communication tools. Some of the selected designs in this book achieve their effects through unique or expensive printing techniques. Many designs use thick, textured, or color-specific paper to enhance their impact; others employ color, images, and fonts in an unforgettable way.