Marketing Ten Commandments

Author: Jack Trout, Wang Jian, Huo Huaqiang (Translated)
Publisher:
Publish Date: 2005-01-01
Features: In the book Ten Principles of Marketing, renowned marketing expert and "King of Positioning" Jack Trout tells a humorous and enlightening business story to busy managers and executives, spreading the wisdom of marketing. Through the following ten concise chapters, the Marketing Genie answers ten basic marketing questions: What is the essence of marketing? What is brand management? What should my product strategy be? How do I set the right price? What is good market research? How should I evaluate advertising effectiveness? How do I choose the right advertising media? How important is the corporate identity? What are the common mistakes? With Jack Trout's years of accumulated expertise and profound insights, this book elucidates key issues in marketing. If you have a situation similar to B.J. Biegdom, you can also leverage the rare expertise of your Marketing Genie, which provides practical and simple advice for developing successful marketing strategies and skills. Ten Principles of Marketing is a "quick guide" to solving ten most important problems in the field of marketing, particularly suitable for executives with little or no marketing background.