Operations Management (8th Edition)

Author: Hai Ze et al. (Authored), Chen Rongqiu et al. (Translated)
Publisher:
Publish Date: 2006-11-01
Features: The textbook "Operations Management" (8th Edition), co-authored by American scholars Jay Heizer and Barry Render, is a best-selling operations management textbook in the United States. Previous editions of this book have been used by 400,000 readers. Compared to similar textbooks, it has the following features:
1. Presents the various aspects of enterprise operations management from a global perspective, integrating corporate strategy and business ethics throughout every chapter. The book has a well-structured and comprehensive content.
2. Balances coverage of both manufacturing and service industries. The book not only elaborates on production management in manufacturing and its new developments but also provides a thorough introduction to the operations management of service industries represented by restaurants, hospitals, and universities, addressing the common bias in general operations management textbooks toward manufacturing production management.
3. Organizes the content closely around the ten decision areas of operations management, based on the work typically performed by operations management managers, significantly enhancing the book's practicality.
4. Places quantitative analysis models in Part IV for dedicated presentation, allowing readers with different backgrounds to choose what to focus on. The first three parts of the book thoroughly cover the fundamental content of operations management, while Part IV is available for readers to delve deeper into quantitative discussions. The book is not only suitable as a textbook for undergraduate management students and MBA students in operations management but also ideal for professionals in manufacturing and service industries engaged in production and operations management.