Strategic Marketing (Essential Guide for Managers)

Author: Guo Xianda, Jiang Jiongwen
Publisher:
Publish Date: 2006-11-01
Features: This book is centered on the needs and requirements of managers, grounded in the marketing environment of the Asian region, particularly focusing on China, India, Thailand, Malaysia, Vietnam, the Philippines, and Indonesia. It concisely and meticulously elaborates on the core concepts and principles of modern marketing, while integrating numerous marketing case studies throughout the book to vividly demonstrate how managers can apply marketing concepts and strategies in practice. This book is highly suitable as a textbook for MBA students' marketing courses, as well as a convenient and user-friendly reference for managers and executives.